Visibility vs. Virality: What Really Builds a Business
Going viral is exciting; being consistently visible is what sustains you.
What Is Virality?
Virality means a sudden spike—hundreds or thousands of views in a day. It feels like a win… but often fizzles fast.
What Is Visibility?
Visibility is steady presence: the trust, the repeat impressions, and the relationships you build over time.
Why Visibility Wins
- Trust Over Time: People buy from those they know and like—visibility breeds familiarity.
- Deep Connections: Consistent engagement fosters community, not just transient clicks.
- Sustainable Growth: Steady visibility drives referrals, repeat business, and mission completions (earning WBC!).
How to Build Real Visibility
- Show up for weekly missions and earn WBC → stay top of mind.
- Engage thoughtfully in our Facebook group (3+ comments per week).
- Share your journey in The Visibility Vault—email and social.
- Invite valued peers to the directory → both of you earn visibility boosts.
