Visibility vs. Virality: What Really Builds a Business Going viral is exciting; being consistently visible is what sustains you. What Is Virality? Virality means a sudden spike—hundreds or thousands of views in a day. It feels like a win… but often fizzles fast. What Is Visibility? Visibility is steady presence: the trust, the repeat impressions, and the relationships you build over time. Why Visibility Wins Trust Over Time: People buy from those they know and like—visibility breeds familiarity. Deep Connections: Consistent engagement fosters community, not just transient clicks. Sustainable Growth: Steady visibility drives referrals, repeat business, and mission completions (earning WBC!). How to Build Real Visibility Show up for weekly missions and earn WBC → stay top of mind. Engage thoughtfully in our Facebook group (3+ comments per week). Share your journey in The Visibility Vault —email and social. ...
Lydia Agbobidi is an author, business coach, and advocate for digital safety and creative empowerment. Chair of The Independent Film Trust, she champions inclusive filmmaking and storytelling. Lydia's book, "Keeping Families Safe on Social Media", equips parents to protect their children online. The founder of a thriving FB group with over 31K women entrepreneurs, Lydia inspires others to harness technology and creativity for impactful, positive change through writing, coaching, and leadership,