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Over 50 million businesses have their presence on social media platforms to connect with their customers. Most of these businesses even have their presence on multiple social channels. However, a large number of these social accounts are sitting dormant with limited follower counts. It is because these businesses have no idea about how to do social media marketing.
Simply having a social media account will not even attract your existing customers to interact with your business. Of course, they might love using your products and services. But that is no reason for them to engage with your business online.
If you are looking to increase revenues and maximize profits by engaging existing and potential customers online, this article will discuss how to do social media marketing.
How to do Social Media Marketing?
1. Research your target audience
First and foremost, businesses must research their target audience. It is because making assumptions is the worst possible way to grow any business. Moreover, with the sheer amount of social media analytics tools and demographic data, there is no need for doing guesswork anymore.
Most of the details which a business needs to know about their audience for creating a social media strategy is easily available, provided you know where to look for it. However, if your business does not have in-house expertise on social media, one can always work with a specialized social media marketing agency to make informed business decisions.
2. Decide which platform you will use for social media marketing
Different social media platforms attract different audiences. Therefore, it is imperative to decide which platform your business is going to use for sharing content. Of course, there is no one size fit for all, when it comes to selecting the best social media platform for your business. However, it is more about where your target audience spends most of their time.
For instance, the majority of Snapchat and Instagram users are Gen Z or millennials, whereas Pinterest is primarily best suited for young baby boomers and older millennials. Similarly, LinkedIn has a well-educated user base, thus making it suitable for sharing in-depth, industry-specific content which tends to be more complicated as compared to what you see on Facebook or Twitter.
3. Create engaging social media content
There are 4.2 billion people around the world using social media. Therefore, there is no question that at least some of your followers have also seen your competitors’ content or content from other businesses in the same industry. As a result, it is crucial to create social media content that is engaging and something which forces people to click the follow button and interact with the content regularly.
To get some idea, you can also look at the way your competitors are sharing content on social platforms and then try to uniquely promote your content on the chosen social media channel. Additionally, you can also use different features offered by the platform to engage with your existing and potential customers. For instance, you can create Stories on Instagram to promote your products or for conducting a giveaway.
Moreover, for reaching to potential customers, you can also ask your existing customers to re-post your content on Instagram using your brand-specific hashtags. Thus, helping you take advantage of positive word of mouth. However, all of this is only possible, if your business can create engaging social media content.
4. Ensure your social media post are scheduled
For receiving the best possible engagement from your existing and potential followers, it is crucial to post your content at the best times. Of course, you cannot always remain active on such platforms if you are running other business operations as well. Therefore, the best way to ensure that your social media content is shared as planned is by using social media management solutions such as Sprout Social.
Such tools allow you to write captions, prepare content, and schedule posts in advance. Therefore, whenever the time comes, the post will be get automatically shared with your followers. In addition, always make sure that you are putting out fresh content regularly for increasing engagement level with your followers. While there is no thumb rule of how often you should share a post on these platforms, but make sure that you are only posting content when you have quality available.
5. Analyze results
It is no secret that a lot of social media activity is about trial and error. Therefore, it becomes crucial to analyze the results of your different social media marketing campaigns in real-time. Doing so will allow you to make small tweaks to your marketing strategy, which will then return favorable results for the growth of your business.
There are several different metrics that you can use to analyze the results of your social media campaign. For instance, some of the metrics that you can track include your followers count, number of impressions on a given post, total profile visits, total video views, and number of shares, likes, and comments among other things.
Final Thoughts
This guide on how to do social media marketing highlights the fact that there are several moving parts to the modern-day social media strategy. Therefore, putting together all of the puzzle pieces is obviously going to take some time and effort. Of course, if you have the resource available to deploy a great social media strategy, doing social media marketing in-house is a good choice.
However, most of the small businesses do not have time, let alone the resources to spend on building a social media strategy that works. Therefore, it only makes sense for such businesses to outsource their social presence to a dedicated social media marketing agency, which not only has the resources but also the much-needed expertise to boost the growth of your business online.
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Instagram has just rolled out a new automatic captioning feature for Stories. Good news: it does not censor the phrase "Asian women."
Rolled out to users on Tuesday, Instagram had been testing the new accessibility feature since at least March. To use it, you simply have to record a Story (or select a video from your camera roll), hit the Stickers icon, then select the Captions sticker. Instagram will then automatically transcribe your audio, displaying it in animated text across your screen.
The feature is only available in a few countries and currently restricted to English, with Mashable producing unintelligible results when speaking Malay. However, Instagram intends to introduce additional languages and roll out in more countries soon. It also plans to begin testing the feature in Reels.
"We introduced captions to Threads, and IGTV, and are excited to add these to Stories and Reels, and hopefully make them more efficient, inclusive and easier for everyone to watch and understand," Instagram said in its announcement.
Instagram currently offers four different caption font styles to choose from — which are essentially the same as the lyrics animation options when you add Music stickers — allowing you to maintain your aesthetic while still being accessible to people who are deaf or hard of hearing. You can also resize the captions and reposition them on the screen, so they won't obscure anything you don't want them to.
The new feature censors naughty words such as the F word, the A word, the B word, the C word, and various variations thereof. In fact, in addition to completely obscuring these bad words with innocent symbols, Instagram will further bleep out the sound of you saying them.
"We understand the impact that offensive, derogatory language can have on people and think nobody should have that experience on Instagram," an Instagram spokesperson told Mashable. "That’s why we use AI to detect this sort of language and actively block from captions. We do this across a range of features on Instagram like comment controls and hidden words, which automatically hide a list of offensive words."
However, if you feel the world would benefit from your raw, unfiltered vocabulary, you can manually edit the captions to type out your expletives instead. Doing so will un-bleep your voice, so your audience can really appreciate your emphasis. You can also change the captions to replace totally innocent words with symbols, which will cause Instagram to bleep out the corresponding sound as well.
AMANDA YEO Source
The subject of how to promote your website is one of the most important decisions you can make for your business. Many business owners underestimate the ability of the Internet and its various uses to draw traffic to their websites. Increasing traffic invariably leads to an increase in sales, but there are many ways you can market your website that will not only drive visitors to your site, but increase sales as well. One of the simplest methods of website promotion is article marketing, which can drive traffic to your site without much extra effort.
One of the simplest ways to promote your website is by writing guest articles for other websites. Guest blogging is a great way to build backlinks and drive website traffic. There are a few different ways you can go about promoting your guest blog, but the three most popular methods are writing on your own blog, submitting it to a free article directory and posting it on a forum or site with a large number of visitors.
If you are looking for a quick and easy way of promoting your website promotion through Instagram, there is no better place to start than by creating a free Instagram account. This will automatically add you to their photo gallery and streamline your internet marketing efforts. To promote your Instagram account simply login and share any images you would like to display.
Another good way to promote your website and increase your web traffic is to submit your content to the dozens of local and foreign language translation and localization services that are out there. SEO (search engine optimization) is a huge part of how to promote your website, but localized solutions are often overlooked. Using translators and localization services can help you reach a completely new audience with very little additional effort. Marketing local is not only cost effective, it is usually a lot easier than trying to market internationally. For instance, since most people search online for specific terms, using specialized local services like Google translate can be crucial in helping you get the results you need.
As mentioned before, SEO is very important, but sometimes simple things can go a long way. A great way to promote your website promotion is through the free pr email marketing. Free pr email marketing is pretty straightforward, all you have to do is sign up for their newsletter, provide some basic information and they will deliver a steady stream of high quality, useful content to your subscribers. To drive traffic to your website this is an excellent method, and you can even use it as a method of how to drive traffic to your blog as well. The free pr campaign works great for how to promote your website promotion, and also works great for driving traffic back to your site after you post a blog entry or page on your site. It also works great for boosting your visibility in search engine results, which can give you a good chunk of change when it comes to your advertising costs.
The third method on how to promote your website is through localization. There are a number of different translation tools that you can use to help you market your site worldwide. These tools will allow you to target specific markets that are most likely to be interested in what you have to offer. For example, if you are selling a travel guide through your website, then you would want to target the markets that travel to that area in order to gain the largest number of customers. While there are a number of other general tools that you can use for localization, there are only certain markets that are quite specific in their interests.
One last great tool in how to promote your website traffic is by connecting with other websites. In particular, social media sites like Facebook and Twitter can be great places to gain traffic back to your site after you post a blog entry or write a page on your site. Social media sites are especially helpful for people who are just getting started online. They provide a place for you to make friends, as well as a place to let people know about your blog or other writing efforts. Just don't forget to keep in touch with your website visitors as well – a simple way to do this is to sign up for every social media account that has an opt-in feature.
Of all of the social media marketing strategies that you could use, how to promote your website traffic is probably the easiest. If you already have an existing email list, then you can start promoting your website through that list by encouraging existing members to share your page with their friends. Another option would be to promote your page using Instagram. By promoting your blog and posts through Instagram, you are able to reach a number of potential customers that might not be aware of your site. As long as you take the time to promote your site, you should be able to easily gain Instagram followers.