How to Invite People to Like a Facebook Page 2022

 

Have you come across an interesting Facebook page that you think your friends would like? If so, invite your friends to like that page so they all see the page’s content in their news feed. Here’s how to do that on Facebook on desktop and mobile.

Know that you can only invite your friends to like a Facebook page. If you want to invite someone who is not your friend, you will have to add them as a friend first. Later, if your friends don’t like a page, they can remove their like from the page to stop seeing the page’s content in their feed.

Invite Friends to Like a Facebook Page on Desktop

If you’re on a desktop computer, like Windows, Mac, Linux, or Chromebook, use the Facebook website to send out page like invitations.

To start the process, open a web browser on your computer and launch Facebook. On the site, access the page to which you want to invite people.

Once you see the page, in the tab list beneath the page name, click the three dots (at the far right).

In the menu that launches, click “Invite Friends.”

You’ll see an “Invite Your Friends” window, where you will choose your friends to send an invitation.

To ensure all your friends are listed, at the top of this window, click the drop-down menu and choose “All Friends.” Then, from the list that opens, select the people to invite to like the page.

Once you’ve made a selection and you’re ready to send out the invites, in the window’s bottom-right corner, click “Send Invites.”

Tip: To let Facebook also send invites via Messenger, then in the window’s bottom-left corner, enable the “Also Send Each Invite in Messenger” option.

Facebook will send a notification to your selected friends asking them to like your page. They can then either accept or decline your invite for the page like. And that’s it.

Invite People to Like a Facebook Page on Mobile

If you’re on an iPhone, iPad, or Android phone, use the Facebook app to send invitations to like a page.

To do so, first, launch the Facebook app on your phone. In the app, open the page to which you want to invite people.

On the page screen, beneath the page name, tap the three dots.

From the menu that opens, select “Share.”

In the menu that follows, tap “Invite Friends to Like This Page.”

An “Invite Friends” screen will open. Here, select the friends you’d like to invite. Then, in the bottom-right corner, tap the send icon.

Your selected friends will receive an invitation to like your Facebook page.

And that’s how you let your friends know about the cool and interesting pages that exist on Facebook. Happy sharing!

Article from: HowToGeek

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8 Tips for Making Best Use of Curated Content [Infographic]

Content curation can play a key role in your broader digital marketing approach, by enabling you to make industry connections, showcase expertise and knowledge, engage and activate your audience, etc.

Used well, curation can provide a range of significant branding benefits – but in order to make the most of content curation, you need to have a defined approach, which crosses off not only how you share third-party content, but also what content you use to spark conversation, while also factoring in attribution and considering how it fits within your broader engagement strategy.

You can see, then, why so many brands lean on curation as a content element – and in the infographic below, the team from Quuu have provided some key tips for effective content curation, which are worth noting in your approach.

The tips come in the form of dot points in response to the core question of ‘what does curated content mean?’ But they serve as a strategy checklist for your use of curated material.

Some valid, and valuable notes – check out the full infographic below.

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Article from: SocialMediaToday

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What to Know About Influencer Marketing in 2022

 

Most incorrectly assume influencer marketing is a saturated space with over-glorified returns.

Because of mediums like social media, digital marketing has evolved. However, we are still at the earlier stages of its development because no one has yet tapped into its true potential. Some businesses have used influencer marketing, but it is an unexplored space with so much to offer. 

I have seen drastic changes occur within marketing as someone who's been in the industry for more than five years. Influencer marketing was one of those routes that changed quickly within the past few years, and my agency quickly learned how effective micro-influencers could be.

How is influencer marketing only the beginning of this space?

Influencer marketing is a kind of social media marketing that uses plenty of help through endorsements and products mentioned by influencer individuals. These individuals have a dedicated social following and are considered experts in their particular area or niche. 

This type of marketing works because people trust the social influencers they follow. And recommendations from these influencers will work as social proof that businesses can target their potential customers. 

Social media has only recently started to gain momentum, especially in the post-pandemic era. While sitting in their homes, people were more glued to their screens and realized that they were missing out on so much. That is why so many people have joined social media, or have activated their long-lost accounts again and got back into the groove of social media platforms.

Influencers with an already huge following gained more followers and established their authority in their particular niche. This made businesses work with them to communicate with their prospective customer base. 

Micro-influencers and their effectiveness

They always say bigger is better. But when it comes to influencer marketing, the opposite is true. You might think that influencers with more followers (over ten thousand) would be better for your business's influencer strategy. But that is not the case.

Sometimes, micro-influencers with fewer followers can produce the best results for companies and brands. This is because they can produce more clicks, engagement and higher ROI. Engagement is oftentimes not very high for influencers that have a massive following. Therefore, with a low fanbase, engagement is pretty high, which businesses are looking for. It's all about getting people to recommend and follow up with a purchase. 

Businesses don't need more followers for their brand or products if they can't convert those followers to sales. So, it's all about increasing the number of sales, and micro-influencers can work the best. 

How can businesses use influencers?

The best thing about using an influencer strategy is that people consider influencers to be their friends and not celebrities. These influencers are cost-effective, and they have niche communities online. Apart from that, they have high engagement rates. 

But to make the best use of the opportunity, you have to outline your expectations and goals and set a budget with this outline. After that, you need to find the right influencers and verify their online presence. Make sure your product aligns with their niche. 

Negotiate your fees and create an agreement contract. Now, start monitoring your progress, and don't forget to provide your influencer with all the links to your company, brand and products. 

How to find the right influencer for your business without an agency

There are two essential criteria you need to focus on. First, you have to look for the niche of the influencer. You must go for the influencer who is an expert in your niche. This way, you will align your goals and objectives with the influencer.

You also need to look at your budget and how much you can afford. Then, look for the influencers that have high engagement rates. They also need to post regularly to have a distinct personality and voice. 

You can ask your prospective influence to provide you with a performance report and check the engagement rates. You can use third-party influencer tools to narrow down your search. These tools include the likes of NeoReach or SocialRank.

What will influencer marketing look like in 2022 and beyond?

Influencer marketing is already changing. People's focus has shifted from brands to influencers who talk about different brands and recommend their products. People are looking for more engaging content and trying to interact. It's not about following a brand or a product blindly. 

The thing is, people not only look to connect with these influencers on a single platform, but they also look to follow them across different social media platforms. So, for instance, if an influencer is on YouTube, their followers will follow their profiles on Instagram, Twitter and whatever other social media handles they have. 

These influencers will also become critical for many affiliate programs. Affiliate marketing and influencer marketing are two different activities, but the line that separates them is quickly fading away. Affiliates are looking to work with influencers to get more sales. 

With the trends coming to reality, companies should take note of different influencer campaign opportunities. 

Article from: Entrepreneur

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14 Social Media Trends Marketers Can Leverage In 2022

 Social media is an indispensable marketing channel. Methods for capturing online users’ attention continue to proliferate in 2022, and taking advantage of the most popular trends on various social platforms is a great way for marketers to reach target audiences and expand awareness of their brands among new audiences.

As the saying goes, knowing is half the battle. If you could use some extra insight into which trends in social media promise to have the greatest impact this year, read on. Here, members of Forbes Communications Council share 14 of the biggest social media trends marketers can leverage in 2022.

Forbes Communications Council members share social media trends marketers can leverage in 2022.

 PHOTOS COURTESY OF THE INDIVIDUAL MEMBERS.

1. Companies Engaging With Users On Live Platforms

Short videos will continue to dominate the internet in 2022, and as a result, most of the trends on social media will be around video content. With more freedom given to users to express themselves through live video and voice platforms, such as Twitter Spaces, companies will try to jump on the bandwagon to discuss issues relevant to their business with users. - Bader al Hinai, Oman Investment Authority

2. Incentivizing Employee Advocacy On Social Networks

Employee advocacy is the only organic outlet left for brands to grow their social media presence, amplify reach and build communities. Employees are our best asset; yet for most, they’re underutilized and untapped. We’ve integrated with Bambu by Sprout Social to give Similarwebbers an easy way to share content across social networks. Offer monthly incentives to top sharers as another way to drive engagement. - Yael Klass, Similarweb Ltd.

3. Creators Monetizing Content As Brand Partners

In addition to earning revenue from established social media platforms, content creators will take bolder steps to evolve their owned personal platforms and monetize their content. Marketers should do more co-creations and treat content creators more as brand partners than funnels/channels. - Tolulope Adedeji, Anheuser Busch/ AB INBEV

4. LinkedIn Mega Influencers Driving Job Market Shifts

Like Instagram and other platforms, LinkedIn will begin to grow with “mega influencers.” These LinkedIn mega influencers will not only help shape business and commerce but also create more transparency into how companies grow, manage and treat their employees. They will become the biggest drivers of job market shifts. - Brad Sivert, Tavant

5. Immersive AR And VR Experiences Via Social Media

Marketers can create experiential campaigns that leverage augmented reality and virtual reality technologies to engage seamlessly with consumers in the environment they are in. Marketers will deliver these enhanced experiences throughout the consumer journey, from engaging with users during gaming to interactive campaigns to 3D shopping. - Santhi Ramesh, Hershey Company

6. More Powerful Messaging Through Discord Groups

I see a rise in Discord groups. Building a Discord community can be a very powerful opportunity for messaging. An engaged Discord group can essentially replace email marketing. - Reenita Malhotra Hora, Chapter by episode

7. An Increase In Livestream Video Shopping Events

The livestream video shopping market was expected to reach more than $11 billion in the U.S. in 2021, and should hit $25 billion by 2023. Livestream events are a unique blend of entertainment, engagement and e-commerce that create a seamless user experience. Viewers can interact with the host, ask questions and comment in real time, and purchase right then and there without having to leave the platform. Instant promos create a FOMO atmosphere, increasing sales and word-of-mouth. - Meghann Craig, Empower

8. Paid And Organic Strategies For Social Commerce

Social commerce is large, with more than $36 billion in sales in 2021, and it continues to grow. It’s projected to double by 2025. Businesses should have paid and organic strategies for selling via social media, not just for growing followers and engagement. Delivering value-added content through groups, utilizing influencers and diversifying beyond Facebook paid advertising are some of the ways we plan to do it. - Kuba Poraj-Kuczewski, ClickBank

9. Users Abandoning Social Media

There are waves of people jumping off platforms and focusing on meeting, connecting and staying connected through real life. Marketers will need to pivot back to understanding human connection at a deeper level and accessing that through more “traditional” methods. - Maile Keone, Listen Technologies Corporation

10. The Rise Of Common Interest Groups

With this pandemic and the shift to remote/hybrid work environments, many are struggling to find ways to connect outside of conference calls and Zoom meetings amid their busier-than-ever schedules and home lives. The rise of common interest groups will enable people to cut through the noise of their social feeds and increase engagement with like-minded people, connecting on the topics they enjoy most. - Stacy Bliek, Integrity Staffing Solutions

11. Personalized Experiences Connecting Communities

The pandemic has left people wanting connection. Building authentic communities will be key, and it will be done with integrated audio, short video and external experiences that bring people into the fold of your brand. Marketers who personalize the experience for their communities will thrive. - Tracy Sestili, Intellimize

12. Micro Influencers And B2B Influencers

The two main trends we’ll see in 2022 are micro influencers and B2B influencers. Marketers can ride this wave by focusing on providing great value to their customers through the campaigns they create. People trust influencers more than they trust traditional media channels. Additionally, people care more about the features of a product than the brand itself. - Alon Ghelber, Revuze

13. TikTok For B2C And LinkedIn For B2B

Look for marketers to take advantage of social platforms with the best organic reach (the highest number of people who see their content without them having to pay an ad fee). For B2C marketers, that means TikTok. For B2B, the best place is LinkedIn. To take advantage, build a strategy around each channel and then develop a test-and-learn approach before scaling and applying the learnings to other channels. - Anita Newton, CommunityAmerica Credit Union

14. Tying Community And Giving Into For-Profit Initiatives

With Facebook and Instagram increasing nonprofit-specific functionality, businesses can take advantage of partnerships with nonprofit organizations to help their communities and market in a different way. - Erica Mau-Schank, Vibe Creative Marketing

Article from: Forbes

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Instagram Limits Users' Ability to Limit How Much Time They Spend in the App

 Instagram has quietly removed the ability for its users to limit their daily usage of the app to less than 30 minutes, reports TechCrunch.

In 2018, Instagram introduced options in the app to set a daily time limit, with a reminder to be sent when that time limit is reached – useful for those who want to cut down on their social media usage. Originally, users were able to select a time limit as low as ten or even five minutes a day, but selecting such short durations is no longer possible.

Following the latest app update, the "Set daily time limit" menu card pops up and prompts users to choose how long that should be, with a new minimum of 30 minutes, while the radio button next to the maximum of three hours is pre-selected in the menu card, as if to nudge users to choose that limit.

The popup does say the user can keep their existing limit if they wish, but an additional popup on the activity page in the app says the 10-minute value is "no longer supported." Indeed, after the update, users will find the new limits available are now 30 minutes, 45 minutes, one hour, two hours, and three hours.

Neither Instagram nor parent company Meta (formerly Facebook) has commented on the quietly implemented change, which appears to run counter to Instagram's claim, made in 2018, that it wants to empower users to make intentional decisions about how much time they spend on the app.

The change arrives just a few months after Instagram introduced its "Take a Break" feature that lets users opt into receiving periodic reminders if they've been on the app for long stretches of time. As The Verge notes, when "Take a Break" was in testing, Instagram head Adam Mosseri said that "you know what's best for you when it comes to how you use the app."

The change follows disappointing quarterly earnings reported by Meta earlier this month, which saw the company slash its guidance for the first quarter of 2022 by $30 billion.

Meta partly blamed its weaker performance on steps taken by Apple to improve user privacy by making it harder for platforms and apps to track users across other apps and websites for ad targeting purposes, which Meta said will cost its business $10 billion this year.

Article from : MacRumors

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