Facebook account locked? Here’s why Meta is locking FB profiles of users

The Facebook email told the users that they were required to turn on the Facebook Protect feature by a certain date, or they would be locked out of their account.

Facebook is locking out people who did not activate the `Facebook Protect` programme and the users complain that that company sent a mysterious, spam-like email which they ignored for security reasons. Several Facebook users took to Twitter, complaining about the spam-like notification in an email titled "Your account requires advanced security from Facebook Protect", which they did not open due to privacy concerns.

"I got locked out from Facebook indefinitely today because I didn`t respond to emails from FB (that looked like a scam) about its new Facebook Protect system, which I was required to enable by today. So far, the text and security key options don`t work, many report," one affected user tweeted late on Friday.

The Facebook email told the users that they were required to turn on the Facebook Protect feature by a certain date, or they would be locked out of their account.

According to the social network, Facebook Protect is a "security programme for groups of people that are more likely to be targeted by malicious hackers, such as human rights defenders, journalists, and government officials".

The first deadline was March 17 and now, several people are being locked out of their Facebook accounts. Some can`t even get in even if they turned the feature on.

"Dear @FacebookApp: Your new Facebook Protect, which I didn`t ask for, keeps texting me an identical two-factor verification code, which continues to not work. I`m now effectively locked out of my account. This is heightened security? Guess I`ll spend more time on Twittera," another user said in a tweet.

Article from Zenews

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We should get paid for our data — NFTs can make that happen

Data is the most precious commodity of the 21st century, yet we give it away for free. When social media first arrived on the scene, the deal seemed pretty good; we got free entertainment at the cost of watching a few personalized ads. 

Get Paid For Your Data - Click HERE!

Time has revealed just how one-sided these deals are. Big Tech accumulates eye-watering profits off the traces of our digital behavior, and we’re starting to realize just how little we get in return. 

It is simple but hugely profitable. Companies collect information and sell it — they trade everything they learn from and about us with others. The global data broker market is expected to reach a whopping $345 billion by 2026.  In the meantime, Big Tech players are profiting more as we get more and more consumed with the digital world. According to its 2019 annual report, Facebook generated $41.41 per quarter from every user in Canada and the U.S. alone. 

Get Paid For Your Data - Click HERE!

Famously described as ‘surveillance capitalism’ by Shoshana Zuboff, this industry has made information a tradable commodity, while the people it’s generated from are receiving laughably little in return. We have been expressing our dissatisfaction with this relationship mostly through raising privacy concerns. However, in my opinion, the real issue is a profit concern.

The question is not if Big Tech and the conglomerates deliver value. The question is about the fairness of the economic exchange and the preservation of our bargaining power. For years, I have been asking these questions but remained unable to find a path to fairness. Finally, there is an answer. 

The solution is not complicated regulation and government intrusion. Blockchain and most notably Non-Fungible Tokens (NFTs) could balance the scales. By applying the immutable digital stamp onto the data we emit, NFTs could be the private tool we use to track, manage and sell our data to the most desirable or highest bidder. 

Get Paid For Your Data - Click HERE!

Non-Fungible Tokens provide the ability to capture an individual's uniqueness and offer a tamper-proof structure to expose that uniqueness to buyers with a simple standard process. NFTs place the power of choice in the hands of every individual by allowing them to create a programmable logic that defines the price and the nature of their data offering. For example, I can offer my online browsing data, my medical data or home utility usage data to the highest bidder. 

True capitalism is based on supply and demand — in this case, being paid for data about us, that’s used to make money for someone else. However, a fair exchange only happens when there’s a shared understanding as to what that commodity is worth. Currently, we’re relying on the opaque, deliberately unreadable ‘terms and conditions’ waiver to elucidate the deal. NFTs open the door to a very different participative relationship. 

Get Paid For Your Data - Click HERE!

NFT’s make it possible to share, trade and track any digital asset. While swirling hype has surrounded the sale of tweets, artwork and even human skin, there are industry-changing ideas that are about to be launched. For example, Snoop Dogg and his ambitions to get music creation and distribution all on NFTs could redefine how creative music artists get paid. 

If we put our biases aside and get past social media and advertising value there is a lot more to gain. Our healthcare data could be sold to drug companies to cure diseases. As IoT (Internet of Things) becomes a part of our day-to-day life, our usage of autonomous cars and our air conditioning systems will also have value. 

Moreover, store transactions now captured by loyalty cards or credit cards revealing our spending patterns at restaurants, grocery stores and malls could also be turned into additional income. Each one of us is a data factory with a stream of products generated every minute of every day. Data products that have market value.

But not all personal data is equal. The value of information varies with the application and based on who we are. Medical and genetic data from the baby boomer generation has a different value for drug companies than data about Generation Z buyers’ product affinity for a consumer product company. 

But what about privacy? 

Posambridge Analytica, there’s a real gap in trust. This can also be addressed by the use of NFTs. My data is my private asset and I will be willing to sell it on an exclusive or shared basis at the right price. Exclusivity and privacy that is controlled by each individual via their privately and uniquely generated NFTs and not by Big Tech. Distributed ownership of data without centralized control, secured by NFTs, could make massive data hacks a thing of the past. 

NFTs enable online ownership — it is only logical that this ownership should extend to our data too. They can also solve the privacy dilemma without government intrusion. I believe NFTs could provide the final technological layer that drives a new era of partnership between people and companies. 

We need to turn ‘surveillance capitalism’ into ‘participation capitalism.’ 

Article from : The Hill

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Instagram follows TikTok and adds auto-generated captions to videos

Instagram is adding auto-generated captions for videos, making the feed more accessible to users who are deaf or hard of hearing.

Announcing the new feature on Twitter, the company notes that content creators will no longer need to manually add captions to videos themselves, with the automatically generated scripts set to launch in 17 languages.

More will be coming in the near future, Instagram says, but English, Spanish, Portuguese, German, French, Italian and Arabic are among the first rollout.

 

Naturally, as well as being a long-overdue feature for those who need assistance when viewing videos, the new addition is also handy for those who simply need to view a video without sound. And, as ever, users will have the option to turn the auto-generated captions on or off via the app's advanced settings.

 

Interestingly, company head Adam Mosseri described the move as a "long time coming", though it does lag behind competitor TikTok, which launched auto-generated captions in April 2021.

 

It also comes as Instagram places a continued emphasis on improving Reels, its direct TikTok rival, with features like Remix (similar to TikTok Duets) and Reels Visual Replies both arriving in the last year.

 

This latest move also comes a day after support for the standalone IGTV app was ended, with Instagram pointing out that it will continue to simplify video within the main app - a natural move, considering

 

Reels is the company's largest contributor to engagement growth.

 

All in all, auto-generated captions is a small but significant addition, as it's one that continues to blur the lines between TikTok and Reels and make them both ever-improving platforms.

 

However, as we saw in the early days of back-and-forth between Snapchat and Instagram Stories, a winner will almost certainly emerge over the next couple of years in the short-form video arena. 

Article from PocketLint

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Get Ahead of Your Competition With 2022's Must-Have Digital-Marketing Trends

 

Now's the time to look ahead and hone in on the strategies that make the most sense for you and your business.

The digital ecosystem has been continually changing and expanding, particularly since the pandemic began in 2019. From the minute consumers wake up in the morning, companies are trying to sell to them.

But marketing is shifting away from salesy, static approaches and towards engaging experiences that benefit customers. As a result, businesses and marketing professionals must be aware and adaptable if they want to succeed. Although we can't foretell the future, we can brainstorm the top digital-marketing trends for 2022. Separating the true trends from the duds is what will set you apart from the rest.

So, what are the digital-marketing trends that will put your business ahead of the competition?

 

Video production

We're sure you've heard of the "mobile-first" trend that has been gathering speed for a few years. And today, with 5G and faster mobile-data plans, video streaming on smartphones and tablets is easier than ever. You can record your video anywhere and watch it whenever you want — something that was far more expensive when mobile-data plans were limited to megabytes of the internet rather than gigabytes. 

People love watching videos; that's how TikTok gained so much popularity. Without question, video production will be one of the most important digital-marketing trends in 2022. If you aren't already producing videos, you should think about expanding your digital approach.

"Read the room" on social media

Have you seen a drop in social-media influencer trust? When it comes to promoting a certain product or boosting brand recognition, influencer marketing has long been the go-to method. This began to shift a few years ago, and it peaked around the end of 2021.

 

Many Instagram superstars' problems have led to a huge trust issue though. When it comes to influencer endorsements, people are growing increasingly skeptical. However, this does not mean that influencer marketing is ineffective. It just means people are more selective about whom they trust.

 

If you want to delve into influencer marketing, we suggest really researching the influencer you want to work with. Pay attention to what's being said in his or her comment section — don't just look at his or her follower count.

Voice search (finally?)

You might remember back in 2019 when tons of marketing experts claimed that voice search would be the next big thing. However, it didn't quite take off as they'd anticipated.

 

But you might want to reconsider your marketing plan this year and add voice-search optimization. Don't worry. It's not as difficult as you might think. With search engines like Google still using textual information to deliver results for spoken inquiries, optimizing for voice search is no different. The one disadvantage is that it results in so-called zero-click searches, which can be inconvenient for looking back at your pay per click (PPC) results.

 

Getting personal

We leave a vast amount of data on the internet. Many of us, in turn, look for hyper-targeted personalization. We can't ignore this marketing tactic while discussing digital-marketing developments.

Consumers want to see the exact material they want at precisely the right time. That means it's essential to tailor your digital-marketing message and deliver it the right way.

 

The good news is that it's really easy to use more customizable messaging. Whether it's advertising with Google Ads or sending welcome emails with Mailchimp, endless marketing platforms allow for automated personalization.

 

Don't forget to segment your users while developing your email-marketing plan. Using sophisticated systems, you can construct several subscription pop-ups and separate consumers into categories based on when and where they subscribed.

 

Additionally, don't just target all of your customers when developing social-media advertising. Consider the different sorts of customers who could be interested in your products and build ad sets that target their tastes.

Metaverse and VR/AR

Mark Zuckerberg announced the metamorphosis of Facebook into Meta in October 2021. The company also announced its development of the "Metaverse," a next-generation social-media platform. Will it impact the perception of internet social life and how people consume material on social media? We're still waiting to find out.

 

Regardless, you can begin preparing Metaverse plans right now. There's a lot of information on how it'll look, and you don't have to wait for it to be fully realized to investigate the possibilities of virtual-reality and augmented-reality marketing. Many applications function with augmented reality that you can access with your smartphone's camera.

 

VR and AR marketing will take an even greater hold on marketing in 2022, as mobile devices get more advanced and VR sets become more affordable.

 

Now's the time to look ahead and hone in on the strategies that make the most sense for you and your business — waiting until these emerging trends are entirely commonplace is a sure way to fall behind the competition.

Article from: Entrepreneur

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10 TikTok Marketing Tips & Best Practices

 

Looking to improve your visibility on TikTok? Get inspired by how top brands use fun, engaging content to connect with their audience.

TikTok has exploded onto the marketing scene as a way to reach millions of people through creative video content.

Leading brands are finding all kinds of ways to take advantage of the marketing possibilities available to them.

How can you emulate their successes?

Get familiar with the best practices and attributes that make TikTok content appealing and engaging so you can grow your presence.

Read on for tips and tricks that will help you create a successful TikTok marketing campaign.

1. Take Advantage Of Existing Trends

TikTok’s algorithm prioritizes content based on popularity and the number of views.

Therefore, marketing teams should utilize trending hashtags and memes to create relevant content appealing to their target audience.

Unlike advertising set up on other social media platforms, TikTok requires your team to be engaged to keep up with the latest trends.

Users on this platform will seek out content under trending hashtags that can help introduce your brand to a new audience.

Leveraging existing trends can expand your creativity and tap into content that you already know successfully draws in viewers.

Kraft took advantage of the popular Duet challenge on TikTok and the use of the hashtag #KraftMacMeSkip to engage with their audience, attracting over 6 million views.

2. Find A Balance Between Entertainment And Promotion

While TikTok offers an opportunity to inform and entertain your target audience, there is also the necessity to promote your brand.

If a video appears to be too much of an advertisement, viewers will skip over it.

It is important to inform and entertain first, bringing in an audience to engage with your videos when just starting.

After you have a following, bring in more promotional posts, including tutorials with your product, people interacting with merchandise, or exclusive offers.

By balancing entertainment and advertising, you can foster a connection with potential buyers.

3. Use Partnerships To Boost Brand Awareness

As with any new marketing venture, there is a learning curve when conquering the TikTok realm.

So don’t be afraid to use the expertise of others to help make the most of your advertising strategy.

TikTok has a Creator Marketplace that can help businesses find personalities that are experts at creating meaningful content online.

With people from different backgrounds, a brand can find someone with the expertise they need to help produce relevant videos, entertain audiences, and offer a unique point of view.

Using experienced content creators can help your team take your brand to the next level.

Along with creators, the use of influencers can also help set your products apart by getting real people with a built-in following to advertise your brand.

Influencers can offer authentic content that is relatable to their specific audience.

Creating a partnership with an influencer can help boost brand awareness and visibility.

Influencers can help connect your products with the consumer by demonstrating products, offering promotions, and providing links to merchandise from their posts.

Relying on the experience of others can help launch your brand and give your team valuable content to guide future advertising decisions.

For example, Famous Footwear partnered with fashion blogger Makenna Willhite (@makennachristinexo) to showcase products authentically with a relaxed and relatable setting.

4. Give TikTokers Full-Screen Focus

TikTok users prefer to view content in portrait mode.

Your marketing team should consider a 9:16 video format to ensure the most appealing video for your audience.

This format ensures that you are taking up the entire screen with your message and implementing best practices for displaying your brand on this platform.

It is important to consider this preferred layout when developing content that best showcases your product.

5. Variety Is Key For Product Placement

TikTok’s top-performing ads use a variety of backdrops and settings to keep the viewer engaged with the product.

Instead of a stagnant background, try changing scenery, viewpoints, and camera angles to create a more diverse and appealing advertisement.

Creating various scenes helps draw in the viewer and creates a memorable message.

The visual appeal of your ad can set it apart from other videos and help your product stand out.

6. Connect Through Call To Action Opportunities

Displaying a Call to Action (CTA) within the ad creates a connection with the viewer and gives them a clear next step after watching your video.

TikTok’s Ad Manager offers features for clickable CTAs.

Depending on your brand’s goal, customers can click to shop deals, view offers, learn more, find a location, and more.

Clickable buttons can create more traffic on your website and seamlessly connect your product with the audience.

Furthermore, this creates a more interactive experience for the viewer as they can go beyond the content of a short video to learn more about what your brand has to offer.

Providing a call to action can increase conversions and is a staple of high-performing advertisements.

For example, the Starbucks New Year’s campaign for #GoodVibeMessenger clearly communicated the next course of action for the viewer.

By connecting through this marketing strategy, the brand will be able to send future promotional content to the consumer who engages with this offer.

7. Maximize Impact With Effective Timing

For videos to be effective on TikTok, timing is everything.

Too short, and the message can be vague and unclear; too long, the viewer loses interest and may check out or move on before the essential information is displayed.

According to TikTok metrics, videos that fall between 21 and 34 seconds are ideal for video ads to be effective.

Therefore, maximizing your message for this time frame gives you the best opportunity to create an ad that will connect with your audience and drive conversions.

8. Post Often With Authentic Content

A key to success when marketing in TikTok is making sure you post regularly with original content.

If your goal is to increase brand visibility, it’s crucial to stay relevant.

By posting often, you can also see what is working and what isn’t.

In addition, the platform algorithm can help you adjust your posts based on the impressions that it generates.

When brands are first starting out, posting often can help them try out various content types.

Creating different videos to showcase your brand is part of figuring out what appeals to your target audience.

By posting every day, you can collect feedback on what is effective.

It gives your team insight when creating relevant content.

If you find a design that works, follow that formula for continued marketing success.

9. Have A Sense Of Humor

The best way to engage with TikTok users is to have fun and connect through humor.

Users on this platform are looking to be entertained.

It takes time to figure out your niche and how to create content that highlights your brand.

Creating playful videos and fun can make your product memorable.

Instead of focusing on views, have fun creating content, and the audience will follow.

Do your research by looking at how other marketing campaigns stand out.

People want to see content that is light-hearted and fun.

As you peruse TikTok, what ads stand out to you?

Is there a way to highlight your brand by creating content that resonates with a fun and playful audience?

10. Use Closed Captioning

The use of captions throughout your video can help amplify the message while making the content accessible to more of your audience.

The use of text for CTAs, along with captioning content, can make your ad stand out and more memorable.

It also allows users who are scrolling without sound to access your message, creating an impression and preventing them from skipping the video.

Final Thoughts

When deciding how to advertise on TikTok, consider the trends that are making waves.

Continue to immerse yourself in the culture of TikTok and learn to insert your brand in areas that will lead to more impressions.

Be sure to utilize the metrics offered through TikTok to analyze how your content is being received and be flexible to adapt to changing trends.

Your brand can experience increased visibility and growth through creative marketing and responsive strategies.

Article from: SearchEngineJournal

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