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The Facebook email told the users that they were required to turn on the Facebook Protect feature by a certain date, or they would be locked out of their account.
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Facebook is locking out people who did not activate the `Facebook Protect` programme and the users complain that that company sent a mysterious, spam-like email which they ignored for security reasons. Several Facebook users took to Twitter, complaining about the spam-like notification in an email titled "Your account requires advanced security from Facebook Protect", which they did not open due to privacy concerns.
"I got locked out from Facebook indefinitely today because I didn`t respond to emails from FB (that looked like a scam) about its new Facebook Protect system, which I was required to enable by today. So far, the text and security key options don`t work, many report," one affected user tweeted late on Friday.
The Facebook email told the users that they were required to turn on the Facebook Protect feature by a certain date, or they would be locked out of their account.
According to the social network, Facebook Protect is a "security programme for groups of people that are more likely to be targeted by malicious hackers, such as human rights defenders, journalists, and government officials".
The first deadline was March 17 and now, several people are being locked out of their Facebook accounts. Some can`t even get in even if they turned the feature on.
"Dear @FacebookApp: Your new Facebook Protect, which I didn`t ask for, keeps texting me an identical two-factor verification code, which continues to not work. I`m now effectively locked out of my account. This is heightened security? Guess I`ll spend more time on Twittera," another user said in a tweet.
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Data is the most precious commodity of the 21st century, yet we give it away for free. When social media first arrived on the scene, the deal seemed pretty good; we got free entertainment at the cost of watching a few personalized ads.
Get Paid For Your Data - Click HERE!
Time has revealed just how one-sided these deals are. Big Tech accumulates eye-watering profits off the traces of our digital behavior, and we’re starting to realize just how little we get in return.
It is simple but hugely profitable. Companies collect information and sell it — they trade everything they learn from and about us with others. The global data broker market is expected to reach a whopping $345 billion by 2026. In the meantime, Big Tech players are profiting more as we get more and more consumed with the digital world. According to its 2019 annual report, Facebook generated $41.41 per quarter from every user in Canada and the U.S. alone.
Famously described as ‘surveillance capitalism’ by Shoshana Zuboff, this industry has made information a tradable commodity, while the people it’s generated from are receiving laughably little in return. We have been expressing our dissatisfaction with this relationship mostly through raising privacy concerns. However, in my opinion, the real issue is a profit concern.
The question is not if Big Tech and the conglomerates deliver value. The question is about the fairness of the economic exchange and the preservation of our bargaining power. For years, I have been asking these questions but remained unable to find a path to fairness. Finally, there is an answer.
The solution is not complicated regulation and government intrusion. Blockchain and most notably Non-Fungible Tokens (NFTs) could balance the scales. By applying the immutable digital stamp onto the data we emit, NFTs could be the private tool we use to track, manage and sell our data to the most desirable or highest bidder.
Get Paid For Your Data - Click HERE!
Non-Fungible Tokens provide the ability to capture an individual's uniqueness and offer a tamper-proof structure to expose that uniqueness to buyers with a simple standard process. NFTs place the power of choice in the hands of every individual by allowing them to create a programmable logic that defines the price and the nature of their data offering. For example, I can offer my online browsing data, my medical data or home utility usage data to the highest bidder.
True capitalism is based on supply and demand — in this case, being paid for data about us, that’s used to make money for someone else. However, a fair exchange only happens when there’s a shared understanding as to what that commodity is worth. Currently, we’re relying on the opaque, deliberately unreadable ‘terms and conditions’ waiver to elucidate the deal. NFTs open the door to a very different participative relationship.
NFT’s make it possible to share, trade and track any digital asset. While swirling hype has surrounded the sale of tweets, artwork and even human skin, there are industry-changing ideas that are about to be launched. For example, Snoop Dogg and his ambitions to get music creation and distribution all on NFTs could redefine how creative music artists get paid.
If we put our biases aside and get past social media and advertising value there is a lot more to gain. Our healthcare data could be sold to drug companies to cure diseases. As IoT (Internet of Things) becomes a part of our day-to-day life, our usage of autonomous cars and our air conditioning systems will also have value.
Moreover, store transactions now captured by loyalty cards or credit cards revealing our spending patterns at restaurants, grocery stores and malls could also be turned into additional income. Each one of us is a data factory with a stream of products generated every minute of every day. Data products that have market value.
But not all personal data is equal. The value of information varies with the application and based on who we are. Medical and genetic data from the baby boomer generation has a different value for drug companies than data about Generation Z buyers’ product affinity for a consumer product company.
But what about privacy?
Posambridge Analytica, there’s a real gap in trust. This can also be addressed by the use of NFTs. My data is my private asset and I will be willing to sell it on an exclusive or shared basis at the right price. Exclusivity and privacy that is controlled by each individual via their privately and uniquely generated NFTs and not by Big Tech. Distributed ownership of data without centralized control, secured by NFTs, could make massive data hacks a thing of the past.
NFTs enable online ownership — it is only logical that this ownership should extend to our data too. They can also solve the privacy dilemma without government intrusion. I believe NFTs could provide the final technological layer that drives a new era of partnership between people and companies.
We need to turn ‘surveillance capitalism’ into ‘participation capitalism.’
Article from : The Hill
Instagram is adding auto-generated captions for videos, making the feed more accessible to users who are deaf or hard of hearing.
Announcing the new feature on Twitter, the company notes that content creators will no longer need to manually add captions to videos themselves, with the automatically generated scripts set to launch in 17 languages.
More will be coming in the near future, Instagram says, but
English, Spanish, Portuguese, German, French, Italian and Arabic are among the
first rollout.
Naturally, as well as being a long-overdue feature for those
who need assistance when viewing videos, the new addition is also handy for
those who simply need to view a video without sound. And, as ever, users will
have the option to turn the auto-generated captions on or off via the app's
advanced settings.
Interestingly, company head Adam Mosseri described the move
as a "long time coming", though it does lag behind competitor TikTok,
which launched auto-generated captions in April 2021.
It also comes as Instagram places a continued emphasis on
improving Reels, its direct TikTok rival, with features like Remix (similar to
TikTok Duets) and Reels Visual Replies both arriving in the last year.
This latest move also comes a day after support for the
standalone IGTV app was ended, with Instagram pointing out that it will
continue to simplify video within the main app - a natural move, considering
Reels is the company's largest contributor to engagement
growth.
All in all, auto-generated captions is a small but
significant addition, as it's one that continues to blur the lines between
TikTok and Reels and make them both ever-improving platforms.
However, as we saw in the early days of back-and-forth between Snapchat and Instagram Stories, a winner will almost certainly emerge over the next couple of years in the short-form video arena.
Article from PocketLint
Now's the time to look
ahead and hone in on the strategies that make the most sense for you and your
business.
The digital ecosystem has been continually changing and
expanding, particularly since the pandemic began in 2019. From the minute
consumers wake up in the morning, companies are trying to sell to them.
But marketing is shifting away from salesy, static approaches
and towards engaging experiences that benefit customers. As a result,
businesses and marketing professionals must be aware and adaptable if they want
to succeed. Although we can't foretell the future, we can brainstorm the top
digital-marketing trends for 2022. Separating the true trends from the duds is
what will set you apart from the rest.
So, what are the digital-marketing trends that will put your
business ahead of the competition?
Video production
We're sure you've heard of the "mobile-first" trend that has been gathering speed for a few years. And today, with 5G and faster mobile-data plans, video streaming on smartphones and tablets is easier than ever. You can record your video anywhere and watch it whenever you want — something that was far more expensive when mobile-data plans were limited to megabytes of the internet rather than gigabytes.
People love watching videos; that's how TikTok gained so
much popularity. Without question, video production will be one of the most
important digital-marketing trends in 2022. If you aren't already producing
videos, you should think about expanding your digital approach.
"Read the room" on social media
Have you seen a drop in social-media influencer trust? When
it comes to promoting a certain product or boosting brand recognition,
influencer marketing has long been the go-to method. This began to shift a few
years ago, and it peaked around the end of 2021.
Many Instagram superstars' problems have led to a huge trust
issue though. When it comes to influencer endorsements, people are growing
increasingly skeptical. However, this does not mean that influencer marketing
is ineffective. It just means people are more selective about whom they trust.
If you want to delve into influencer marketing, we suggest
really researching the influencer you want to work with. Pay attention to
what's being said in his or her comment section — don't just look at his or her
follower count.
Voice search (finally?)
You might remember back in 2019 when tons of marketing
experts claimed that voice search would be the next big thing. However, it
didn't quite take off as they'd anticipated.
But you might want to reconsider your marketing plan this
year and add voice-search optimization. Don't worry. It's not as difficult as
you might think. With search engines like Google still using textual
information to deliver results for spoken inquiries, optimizing for voice
search is no different. The one disadvantage is that it results in so-called
zero-click searches, which can be inconvenient for looking back at your pay per
click (PPC) results.
Getting personal
We leave a vast amount of data on the internet. Many of us,
in turn, look for hyper-targeted personalization. We can't ignore this
marketing tactic while discussing digital-marketing developments.
Consumers want to see the exact material they want at
precisely the right time. That means it's essential to tailor your
digital-marketing message and deliver it the right way.
The good news is that it's really easy to use more
customizable messaging. Whether it's advertising with Google Ads or sending
welcome emails with Mailchimp, endless marketing platforms allow for automated
personalization.
Don't forget to segment your users while developing your
email-marketing plan. Using sophisticated systems, you can construct several
subscription pop-ups and separate consumers into categories based on when and
where they subscribed.
Additionally, don't just target all of your customers when
developing social-media advertising. Consider the different sorts of customers
who could be interested in your products and build ad sets that target their
tastes.
Metaverse and VR/AR
Mark Zuckerberg announced the metamorphosis of Facebook into
Meta in October 2021. The company also announced its development of the
"Metaverse," a next-generation social-media platform. Will it impact
the perception of internet social life and how people consume material on
social media? We're still waiting to find out.
Regardless, you can begin preparing Metaverse plans right
now. There's a lot of information on how it'll look, and you don't have to wait
for it to be fully realized to investigate the possibilities of virtual-reality
and augmented-reality marketing. Many applications function with augmented
reality that you can access with your smartphone's camera.
VR and AR marketing will take an even greater hold on
marketing in 2022, as mobile devices get more advanced and VR sets become more
affordable.
Now's the time to look ahead and hone in on the strategies
that make the most sense for you and your business — waiting until these
emerging trends are entirely commonplace is a sure way to fall behind the
competition.
Article from: Entrepreneur
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