Instagram is one of the most popular social media platforms today, with over 1 billion monthly active users. It is a great place to showcase your brand, products, services, or content to a large and engaged audience. However, up until now Instagram had a limitation that could really be frustrating for marketers and influencers: you could only have one link in your bio.
This meant that you had to choose carefully what you wanted to promote with that single link. Did you want to direct your followers to your website, blog, YouTube channel, podcast, online store, newsletter, or something else? What if you wanted to share multiple resources or offers with your audience? How could you make the most of that precious link space?
Fortunately, there are ways to overcome this challenge and add multiple links to your Instagram bio. In this article, we will show you how to do it in 2023, using some of the latest features and tools available.
Option 1: Use Instagram’s built-in feature
In April 2023, Instagram finally introduced a feature that allows users to add up to five external links in their bio. This was a long-awaited update that many creators and businesses had been requesting for years. However, there is a catch: the links won’t show individually on your profile. Instead, only one will appear on your bio, with the others accessible via a link.
Here’s how to add multiple links to your Instagram bio using this feature1:
- Open the Instagram app on your device
- Tap on your account
- In the top left corner under your profile picture, tap the Edit profile button
- Tap Add link
- Tap Add external link
- Type in the URL and title of the link you want to include
- Hit the blue tick
- Then tap Add external link again to keep adding more links
You can add up to five external links using this method. The first link you add will be displayed on your bio, while the others will be hidden under a link that says See more. When someone taps on that link, they will see a list of all the links you added, with their titles and icons.
This is how it looks like on your profile:
And this is how it looks like when someone taps on the See more link:
This option is simple and convenient because you don’t need any third-party app or service to use it. However, it also has some drawbacks:
- You can only add up to five links, which may not be enough for some users
- You can’t customize the appearance or layout of the links
- You can’t track the performance or analytics of the links
- You can’t add other types of content besides links, such as images or videos
If you want more flexibility and functionality for your multiple links in bio, you may want to consider other options.
Option 2: Use a third-party app or service
Another way to add multiple links to your Instagram bio is to use a third-party app or service that creates a landing page for your links. There are many of them today that can help you do the job easily. I personally use Clickfunnels but if you want a free tool, Linktree is the one to go for.
Linktree is a powerful tool that enables you to put multiple links in your Instagram bio and make them pop using animation and other visual effects. It’s possible to have a custom URL even with a free plan, which is great news for small businesses.
Here’s how to use Linktree to add multiple links to your Instagram bio:
- Go to Linktree’s website and sign up with your Instagram account
- Choose a theme and customize your page with colors, fonts, images, and icons
- Add as many links as you want by clicking on the Add New Link button
- Arrange the order of your links by dragging and dropping them
- Copy your Linktree URL and paste it in your Instagram bio
This is how it looks like on your profile:
And this is how it looks like when someone taps on your Linktree link:
This option is more flexible and functional than Instagram’s built-in feature because you can:
- Add unlimited links to your bio
- Customize the appearance and layout of your links
- Track the performance and analytics of your links
- Add other types of content besides links, such as images, videos, music, podcasts, etc.
However, it also has some drawbacks:
- You need to sign up for a third-party service and give them access to your Instagram account
- You need to pay for a premium plan if you want more features and options
- You need to update your links manually whenever you want to change them
If you want more control and convenience for your multiple links in bio, you may want to consider another option.
To see the page I build for my links using Clickfunnels, click HERE! Let me know if you want the template, I'lll happily give it to you for free.
As you can see, there are different ways to add multiple links to your Instagram bio in 2023. Depending on your needs, goals, budget, and preferences, you can choose the one that suits you best. The important thing is to make sure that your links are relevant, valuable, and engaging for your audience. That way, you can increase your traffic, conversions, and sales with your multiple links in bio.
Conclusion
Instagram is a powerful platform for marketing and monetization, but it has a limitation that can hinder your growth: you can only have one link in your bio. However, this doesn’t mean that you have to settle for less. You can use different methods and tools to add multiple links to your Instagram bio and showcase your brand, products, services, or content to your audience.
In this article, we showed you how to do it in 2023, using some of the latest features and tools available. You can choose from:
- Instagram’s built-in feature that lets you add up to five external links in your bio
- Third-party apps or services that create a landing page for your links
- Landing page builders that let you create a custom page for your links
Each option has its pros and cons, so you need to weigh them carefully and decide which one works best for you. The important thing is to make sure that your links are relevant, valuable, and engaging for your audience. That way, you can increase your traffic, conversions, and sales with your multiple links in bio.
