Now's the time to look
ahead and hone in on the strategies that make the most sense for you and your
business.
The digital ecosystem has been continually changing and
expanding, particularly since the pandemic began in 2019. From the minute
consumers wake up in the morning, companies are trying to sell to them.
But marketing is shifting away from salesy, static approaches
and towards engaging experiences that benefit customers. As a result,
businesses and marketing professionals must be aware and adaptable if they want
to succeed. Although we can't foretell the future, we can brainstorm the top
digital-marketing trends for 2022. Separating the true trends from the duds is
what will set you apart from the rest.
So, what are the digital-marketing trends that will put your
business ahead of the competition?
Video production
We're sure you've heard of the "mobile-first"
trend that has been gathering speed for a few years. And today, with 5G and
faster mobile-data plans, video streaming on smartphones and tablets is easier
than ever. You can record your video anywhere and watch it whenever you want —
something that was far more expensive when mobile-data plans were limited to
megabytes of the internet rather than gigabytes.
People love watching videos; that's how TikTok gained so
much popularity. Without question, video production will be one of the most
important digital-marketing trends in 2022. If you aren't already producing
videos, you should think about expanding your digital approach.
"Read the room" on social media
Have you seen a drop in social-media influencer trust? When
it comes to promoting a certain product or boosting brand recognition,
influencer marketing has long been the go-to method. This began to shift a few
years ago, and it peaked around the end of 2021.
Many Instagram superstars' problems have led to a huge trust
issue though. When it comes to influencer endorsements, people are growing
increasingly skeptical. However, this does not mean that influencer marketing
is ineffective. It just means people are more selective about whom they trust.
If you want to delve into influencer marketing, we suggest
really researching the influencer you want to work with. Pay attention to
what's being said in his or her comment section — don't just look at his or her
follower count.
Voice search (finally?)
You might remember back in 2019 when tons of marketing
experts claimed that voice search would be the next big thing. However, it
didn't quite take off as they'd anticipated.
But you might want to reconsider your marketing plan this
year and add voice-search optimization. Don't worry. It's not as difficult as
you might think. With search engines like Google still using textual
information to deliver results for spoken inquiries, optimizing for voice
search is no different. The one disadvantage is that it results in so-called
zero-click searches, which can be inconvenient for looking back at your pay per
click (PPC) results.
Getting personal
We leave a vast amount of data on the internet. Many of us,
in turn, look for hyper-targeted personalization. We can't ignore this
marketing tactic while discussing digital-marketing developments.
Consumers want to see the exact material they want at
precisely the right time. That means it's essential to tailor your
digital-marketing message and deliver it the right way.
The good news is that it's really easy to use more
customizable messaging. Whether it's advertising with Google Ads or sending
welcome emails with Mailchimp, endless marketing platforms allow for automated
personalization.
Don't forget to segment your users while developing your
email-marketing plan. Using sophisticated systems, you can construct several
subscription pop-ups and separate consumers into categories based on when and
where they subscribed.
Additionally, don't just target all of your customers when
developing social-media advertising. Consider the different sorts of customers
who could be interested in your products and build ad sets that target their
tastes.
Metaverse and VR/AR
Mark Zuckerberg announced the metamorphosis of Facebook into
Meta in October 2021. The company also announced its development of the
"Metaverse," a next-generation social-media platform. Will it impact
the perception of internet social life and how people consume material on
social media? We're still waiting to find out.
Regardless, you can begin preparing Metaverse plans right
now. There's a lot of information on how it'll look, and you don't have to wait
for it to be fully realized to investigate the possibilities of virtual-reality
and augmented-reality marketing. Many applications function with augmented
reality that you can access with your smartphone's camera.
VR and AR marketing will take an even greater hold on
marketing in 2022, as mobile devices get more advanced and VR sets become more
affordable.
Now's the time to look ahead and hone in on the strategies
that make the most sense for you and your business — waiting until these
emerging trends are entirely commonplace is a sure way to fall behind the
competition.
Article from: Entrepreneur
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