You might have a full house personal Facebook account with 5000 friends and many more Facebook followers. Or, you have a Facebook page intended for your business. Either the one or the other works for you to increase your business.
Now, in case you are new to the platform, you can live by a few tips on how you can grow your trade while you are soaked in this specific type of social media. Growing your audience, in as much as you make your business grow, it can all happen while in your Meta Business Page. In fact, the app developer has made changes to the platform, mostly in favor of business owners.
Essentially, Facebook has around 2 billion users in a month who are active and online most of the time. Making use of such a huge audience can benefit the business owner, just as it does most entrepreneurs who have been increasing businesses via their individual Business Page.
A Facebook Page is supposed to come with a strategy that engages leads and eventually making them into paying clients. Use this to your full advantage.
Increasing Business Through the Facebook Page
Being creative is one thing. Earning from your creativity by increasing business on your Facebook Page is another. You can separate your personal and business FB profiles so you do not prick the inclinations of your supposed audience. The goal is to be acceptable and patronize by everybody, regardless of their belief, their opinions, or their interests. Imagine the number of prospective clients you can reach and convert into paying customers, if you are doing things right. Here’s how.
Create a Non-Partisan Facebook Page
A neutral Facebook Business account targets more network than those that limits gender, age group, and all other demographics. Some restrictions can hamper growth of your business. So be as non-partisan as possible. Work on a Facebook page that inclines to one set of audience only. Unless the business you are engaged in is limiting to a certain set of buyers only, you can always maximize the possibility of reaching all kinds of customers to help your business grow.
Start with a goal in mind. Your Business Page must be generic yet unique enough to gain following from interested parties. Allow it to be available for all sorts of audience and start from there. While you can be specific in your business objective, devise on a targeted marketing strategy by having a Business Page that is not delimiting nor degrading.
Come Up with a Business Logo and Brand
Business success depends on the consistency of using one and the same brand to promote awareness towards target customers. Before Starbucks or Colgate or Louis Vuitton made it big, they started with a single brand. The brand has been consistent until it no longer needs to present itself to be recognized. Everything started small, from scratch, others started from nothing at all. Treat your business as a brand where it needs to develop a sense of consistent trademark or signature so it gets known even without telling what is it and who it is about.
Many businesses would start with an interesting name. A logo comes next, which would either appear in product packaging, marketing, or in this case, the Facebook background. Selected color palettes can be kept as is so it stays as the brand theme. Work on complementary colors so it would be pleasing and harmonious to the eye. Contrasts can work sometimes but it should be done with utmost care. Otherwise, it can turn the page into a chaotic canvas.
Layout a Great Profile Picture and Cover Page
If you can create a profile picture and cover page which depicts your brand or the products you are engaged in, that would be great. Other business owners would even hire a professional photographer to do the job. However, if you are on your own and budget is currently an issue, you can maximize the professional photography features most recent phones are built-in with. You can edit your captures, filter, and tweak it so it can turn into a great form of art to represent your business.
Strive to come up with an enticing photo which would present your products without you saying anything yet. Remember that the very first thing your leads would see would be your profile photo plastered next to your business name. So, it would rather be relevant and suggestive, more that it appears personal an unbusinesslike.
Fill Out Bio and About Page
This is where you pour in your Business Objective, your contact details, your website, your appointment booking style, and your headline. Fill this out in a way that if you are reading it as a prospect, you would be interested to click further and browse through the page. Your legitimacy can be tested here. Others would copy and paste some testimonials from previous clients to prove credibility of the business. Some would post something about what the business can do to help.
Pitch here without being too pushy. Discuss a little about what you are looking after, at a customer’s perspective. Highlight the benefits of your product, and detail how it would be convenient or beneficial for user to have your product. Appeal to the fact that people would appreciate honesty from a seller and this is where they would likely see that.
Include Contact Details with Call to Action
The most important part of creating a Business Page in Facebook is to have a contact number where you can be reached easily for order or appointment booking. This is also where you would direct your leads on what to do next.
Are they supposed to chat you? Or, fill out the form? Or, they will send you a message? Think about how you can quickly respond. Always think of the convenient part. For instance, emailing for orders can mean clients going out of the platform to get in touch and that can be annoying.
Setup a Call to Action such
as Chat Now or Message Me with a link towards sending you a message or a call
really quick. Others would create a Chatbot with ready questions and answers
for clients to simply tap and go. A live respondent would be great, and that
could be you.
Create an Online Shop
If
you have the time, arrange albums and pictures of your products in your
Facebook Page gallery. Or, even if you are busy, you have to find time to
arrange your Business Page. Lay down your prices, product features, and mode of
payment so it will be seamless for clients to place an order, even without the
help of a live person.
Create an automatic welcome message for a start
and upon sending of order, ready a “Thank You” statement to close the deal.
Just like how a typical shop would do, excellent
customer service matters. Reach out to inquiries fast. Deal with issues showing
a sense of urgency. Resolve conflict as fast as you can. Maintain the good
business etiquette even while online. Keep in mind that customers make the
business run, so always make them feel important. The growth of your business
depends on frequent order, repeat buyers, and referrals.
Assign Roles
Maintaining a business to run smoothly could
mean more hours spent online, watching over comments, private messages, and
even reactions to about just anything in your Facebook Page.
When this is a one-man business, this can be
tiring. Naturally, you need sleep and rest. When you’re down, either you will
need someone else to take care of the job for you, or you allow clients to wait
until you’re ready and available again. Hire someone or have a partner and
assign the role.
Since this is an online shop, there is no need
for you or for your employee to be at the physical store.
You can simply go to Setting and assign roles so
someone else would assume time to answer inquiries and engage in comments. You
can all do this in a Business Page. As much as possible, this must be open 24
hours as inquiries don’t stop at the time you are asleep. Delegate work.
Create Content Calendar
Prepare a plan of action or create your order of
attack. It’s like setting up a system that you and your business partners must
follow. High engagement and traffic when running an online
business is a must. Map out a schedule as to what you are going to do with the
page from Day 1 to Day 7 in a week.
Say you will post random informational content
every Monday, an inspiring video with an inspirational quote on Tuesday, or a
Live Selling on Wednesday, and so on. Improvise and be creative with your
content so you do not end up boring and without audience.
Target dates and holidays where you think more
people would be visiting your page for whatever reason. Say you make a
Valentine Special Challenge in an upcoming Valentine’s Day or you hold a Black
Friday Sale on Black Friday.
You market these schedules ahead of time as it
would be one way of increasing business by simply triggering the interest and
holiday spirits of your target audience. Update the content calendar regularly
and prepare it ahead of time so you do not run out of ideas moving forward.
Involve Search Engine Optimization
It may be Facebook and not a website, yet you
should still remember that search engine optimization still works on it. Due to
the interconnectivity of social media platforms and search engines, anyone can
always surf and look for something at any time of the day, and it could be the
product or service you offer that they’ve been looking for. The use of hashtags
in Instagram, TikTok, and Facebook work across all platforms so once searched,
your page might be suggested and clicked on, considering you have an optimized
page equivalent to the search.
Backend digital experts normally have a list of
what trends and what is the most searched for the hour, in a day, in a week,
and so on. It always varies as the people’s taste for what is trending differs
every now and then. Never discredit the value of search engine optimization
strategies as it is still the most powerful marketing tool for years, and up to
the present.
Go Live
Facebook Live is currently gaining fame over
business owners. Live selling schedules are normal in most Facebook Business
Pages.
Facebook live viewers would normally flock a page
at a designated live selling time. That sense of hoarding and winning against
the other buyers creates an interesting scenario. Everyone wants to go first.
And it benefits the business in a way that the
tendency of a sold out is high, knowing the customers are already interested,
and are competitive in owning or commenting “mine” to a product as fast as they
can.
This marketing strategy, when moderated properly
can become a regular increase in business. If you do the same event on a
regular basis, it is likely for you to be noticed by many.
Moreover, if your pricing is reasonable, the
more that you would like to have a higher audience every time you are live,
selling your stuff to the active Facebook users.
Post Regularly
A business activity is a measuring tool of your
consistent trade. As much as you can, update your Business Page by writing
posts, creating polls, or sharing good things related to your industry. Most
users are looking back to as far as when you started and seeing nothing in your
feed can be a markdown.
Take note of the legitimacy check most buyers are doing. Scams are everywhere so most clients are normally cautious. Be consistent in updating your business profile wall and news feed to promote awareness.
The tendency of a business to be considered
legitimate is that, it has something always going on. Nobody would buy in a
Facebook Business Page which has minimal to zero engagement, much more if there
is no business activity to be seen, at all.
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